For this week’s assignment we are supposed to present our views on blogging and whether we will continue writing blogs. The first thought that comes to your mind when you think about blogging is tedious and time-consuming. Writing blogs is not as simple as tweeting or posting on Facebook. Blogging requires thorough research, well structured content to support the topic, examples and quotes from other articles or speakers and repeated editing. The blog culture started as diary entry practice, and were supposed to be personal. However, nowadays blogs are one important aspect of your social media profile. You cannot write blogs assuming that no one will read it, as it is a part of your social media identity and when a person search your name on internet, link to your blogs will also appear in the results. Thus, we have to look more closely at the content of the blog as you don’t want General Motors to look at your negative blog about their company in the process of employee background check.
Now the important question is having learned this entire process of careful blogging, do I still want to write blogs? To be honest, blogging is tedious especially when you have three other classes, a job and your left over social life to manage. Sometimes you come across topics on which you instantly feel like writing and presenting your own view, but more often the topics needs to be researched before really writing something on them. Having said that, I also want to point out that blogging helps in developing and evaluating your ow insight on any topic. For example, if we talk about Ford Fiesta campaign or General Motors crisis management topic, both include two automobile companies, but my perspective of approaching them was totally different. Where Ford is one of the social media branding leaders today General Motors is still coming out of the crisis. So, blogging makes you dwell deeper into your mind to really understand how different brands use the power of social media differently and how it impacts their reputation in general.
In conclusion, blogging is important to build an effective and strong social media profile of yourself and must be undertaken by every PR professional. It is not important how often you post, but it is important what do you post. So, my final take on blogging is that I am going to continue building up on my blogging skills and will try to perfect it with every blog I publish.
My advise blog…blog…blog.. its not necessary but its definitely helpful.